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WEBTOON, Anime IP, and the Rise of AI Companions

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In 2026, big entertainment brands are racing to turn beloved characters into interactive AI companions — chatty digital versions of comic and anime IP that fans can talk to, collect with, and explore beyond the page.

WEBTOON × Genies

WEBTOON Entertainment partnered with Genies to let creators opt into tools that turn characters into interactive 3D avatars — chat, lore unlocks, and collectibles layered onto reading. Early titles include flagship creator comics such as The Greatest Estate Developer and My In-Laws are Obsessed with Me.

Source: WEBTOON / Genies announcement

King Records × Genies

Genies also partnered with King Records (Kodansha) to bring franchise characters — starting with HYPNOSISMIC -Division Rap Battle- — to life as AI companions, while human creators supervise models and identity.

Source: PR Newswire

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