Tilly Norwood — a fully AI-generated “actor” from studio Xicoia / Particle6 — sparked Hollywood backlash in 2025. In 2026 the project is scaling into the Tillyverse: a digital universe where Tilly and other AI characters live, collaborate, and build careers.
What was announced
- Prime Video’s Mark Whelan joined as head of strategy & operations for the Tillyverse push
- Xicoia frames it as IP at scale — not a one-off demo character
- Plans include more AI personas and third-party “bespoke AI talent”
Reporting: Variety · Deadline · NBC News
The fan-platform angle
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